About me
TEDX speaker, consultant, sneaker collector for 40 years, Max Limol is the spécialist of the sneaker culture, he positions himself as a pioneer in drawing and defining this culture in the 90’s and runs several innovative projects dedicated to this sneaker culture.
Writer, conference speaker, Max Limol organizes or co-host numerous events, aiming at promoting the culture, the get together, the notions of respect and performance through the vector of sneakers.
As a true entrepreneur, he has been working for more than 25 years at promoting and sharing this culture to greater audience
SNEAKERS CULTURE®
“Mix of interactions and synergies that link sneakers to various related worlds such as cinema, sports, music, the arts in general, dance, social issues, history, politics, etc.” Max Limol
Sneakers is a thing, Sneakers Culture is the thing
Author / Editor
In October 2015, Max Limol introduced culture to a wider audience with his book “Culture Sneakers, les 100 baskets mythiques” (Sneaker Culture : 100 Legendary Sneakers), published by Hugo & Cie. The first book in the world to deal with sneaker culture, it received extensive media coverage and succeeded in appealing to both novices and enthusiasts alike.
In 2019, he published a second limited edition book, “50 Shades of Sneakers Culture,” aimed at the international market.
In 2025, he published his third book, Sneakè Kilti, which explores the impact and evolution of sneakers culture.
As a true expert in sneaker culture, Max Limol is also regularly sought after by the media for collaborations, articles, interviews, etc. (Le Monde, La Dépêche, Les Inrocks, Télérama, 20 minutes, Le Figaro, Le Parisien, L’Equipe mag, BFM business, France Inter, Europe 1, France Bleue, Les Échos, Challenges).
Want to explore an original, atypical, and surprising culture? Max Limol takes you on a journey to discover sneaker culture!
Conferences
EN For several years, Max Limol has been participating in or hosting conferences on sneaker culture and the sneaker phenomenon both in France and internationally.
Through the many facets of sneaker culture, Max Limol draws connections between passion, personal fulfillment, self-improvement, inspiration, and success.
An inspired and inspiring speaker, he notably participated in the renowned TEDx conferences in Toulouse in June 2017.
Max Limol speaks at companies for seminars, conferences, team-building events, and more. He also gives lectures at colleges and universities on various topics related to sneaker culture.
This is not a sports shoe, this is a culture…
Event
As an organizer and consultant, Max Limol creates events that bring people together around sneaker culture. His tailor-made concepts appeal to a wide audience thanks to their modernity and the variety of themes they cover (sports, youth, society, art, history, etc.). They allow a wide audience to experience culture in a new and original way through the medium of sneakers.
Brands, companies, communities… Max Limol designs events that fit you like a glove !
Consulting
Why sneakers culture should a part of your srategy…
Sport equipment manufacturers, footwear brands, distributors, but also communication or event agencies, advertisers… In a few years, the sneaker culture has become a branding communication strategy which must be mastered.
With an extensive 30-year experience in the sneaker universe, Max Limol and his team legitimacy is backed up by several complementary skills: Technics, design and product conception, marketing, distribution and strategy and their deep sneaker culture and codes knowledge.
They offer their expertise on several field through tailored consulting mission: Technical expertise / product launch study / market researches / trends and positioning / Communication and events
We’re advising you to keep you from a faux pas.
References
Contact
Want to learn more about sneaker culture? Want to hire my services? Feel free to send me an email by filling out the contact form. I will get back to you as soon as possible.
